Approaching the Future is an annual global trends report on reputation and intangible asset management, produced and fully funded by Corporate Excellence - Centre for Reputation Leadership in collaboration with CANVAS Estrategias Sostenibles and the Global Alliance for Public Relations and Communication Management as worldwide partner and supported by a broad network of collaborating organisations.

Eleven editions after its launch, Approaching the Future has established itself as a major survey of professionals on reputation and the management of intangibles in Spain and Latin America. A strategic tool that facilitates and guides decision-making in a context of structural reconfiguration, where excellent management of reputation, communication, leadership, purpose, talent, sustainability, brand and public affairs has become a condition for growing, differentiating and creating value in a sustained way over time.

With strong representation from senior executives, Approaching the Future makes it possible to understand the priorities of those who sit on decision-making bodies and offers a rigorous and in-depth view of the main trends that are shaping the present and future of organisations, based on an integrative methodology that combines quantitative and qualitative analysis, primary and secondary research, and foresight and scenario planning techniques.

About Approaching the Future